
Here is my review of the book “The Apple Experience” where author Carmine Gallo, looks at the Apple secrets to building insanely great customer loyalty.
The book goes in details explaining the process taken by Steve Jobs in creating the Apple Store customer service approach, how it relied on not re-inventing the wheel, but instead copying the #1 rated customer service delivery model established by the Hotels Ritz Carleton and applying it to the IT retail stores. Showing that in the end Customer Service from one industry to another is very similar!








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